Graduate Certificate in Digital Media and Web Design

Department of Business and Information Technology

Program Description   |   Curriculum   |   Course Descriptions
Admission Requirements   |   Graduate Degrees

Program Description:

The graduate certificate in digital media focuses on the media, the social/digital network that connects these media, the interfaces that connect these media with users, and the application of these skills in business and other creative contexts. Students will learn digital media creation, design and analysis skills and knowledge. This certificate program addresses the pressing demand and opportunities for graduates with advanced knowledge and skills in areas such as networked communication and marketing, web-based media creation and design, and methods for designing and building effective human-media interfaces.

The digital media certificate program consists of four of six courses. Students will be responsible for prerequisite knowledge as determined by course instructors and listed in the graduate catalog.  With the approval of the department, appropriate courses may be substituted for a certificate course if that course is not available.

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The graduate certificate program is open to all individuals holding a BS, MS or PhD degree in areas such as business, social sciences, technology, engineering, humanities, or related disciplines. In order to receive a graduate certificate, the student must have an average graduate cumulative grade point of 3.0 or better on a 4.0 scale in the certificate courses taken. Students admitted only to the certificate program will have non-degree graduate status but will earn graduate credit for the courses they complete. The courses in the certificate program will be offered such that students can complete the program in a timely manner. If the four-course sequence approved by the graduate advisor is completed with a grade of B or better in each of the courses taken, the student will, upon application, be admitted to the master of business administration or to the master of science in information science and technology. The certificate courses taken by students admitted to the program will count toward the MBA program or the MS in information science and technology degree program. Once admitted to the certificate program, a student will be given three years to complete the program as long as a B or better average is maintained in the courses taken.

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  • IST 6654: Advanced Web and Digital Media Development (Distance and Campus)

Choose two courses from the following three:

  • IST 5885: Human Computer Interaction (Distance and Campus)
  • IST 6680: Advanced Web and New Media Studies (Distance and Campus)
  • MKT 5310: Promotions Management (Distance and Campus)

Choose one course from the following two:

  • IST 5652: Advanced Web Development (Distance and Campus)
  • IST 5886: Human Computer Interaction Prototyping (Distance and Campus)

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Course Descriptions:

 Course description can be found in the catalog at


Graduate Degrees

Graduate certificates were designed as a gateway to a master’s degree. If a student earns a B or better in each certificate course they may continue for the graduate degree (in the corresponding department), without needing to submit GRE/GMAT scores, or letters of recommendation. A student does not need to continue on for the graduate degree, however most do. Graduate certificates were designed for working professionals who have real life work experience and may not have time to take the GRE/GMAT. Admission requirements for the graduate certificate program are also more relaxed than the graduate degree. This graduate certificate may act as a gateway to the following master’s programs:

Business Administration (MBA) 
Information Science and Technology (MS)

(Applicants must indicate which program they wish to use the certificate as a gateway for when initially applying for the certificate).

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Gainful Employment Program Disclosure

Effective July 1, 2011, the Department of Education requires that all certificate programs must disclose particular Gainful Employment information to current and prospective students. The information that is provided in the disclosure includes the estimated cost of the certificate program as well as on-time graduation and job placement rates for this particular certificate program. The disclosure information is based on data from the 2017-18 school year(defined as the period between July 1, 2017, and June 30, 2018)

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